Apoorva Mukhija, popularly known as “The Rebel Kid” and also by her nickname “Kaleshi Aurat,” is an Indian digital content creator, actress, and model who rose to fame through her relatable rant videos, comedy sketches, and lifestyle content on social media. With a strong presence on platforms like Instagram and YouTube, she has become one of India’s most recognizable Gen-Z influencers, blending humor, fashion, and real-life storytelling.

Quick Facts - Apoorva Mukhija

Early Life and Education

Apoorva Mukhija was born and raised in New Delhi and spent much of her early life in North India. She attended multiple schools, including Khaitan Public School, Convent of Jesus and Mary, and Delhi Public School, Panipat.

Despite her current career in entertainment, Apoorva comes from a strong academic background. She pursued a Bachelor of Technology in Computer Science from Manipal University, Jaipur. During her college years, she explored multiple career paths, including internships in tech and marketing, before eventually discovering her passion for content creation.

Career Journey

Digital Content Creation

Apoorva began her journey in 2019 with her first YouTube video titled “If Beauty Gurus Were Honest.” Her raw, unfiltered humor and relatable storytelling quickly resonated with young audiences.

She gained popularity through:

• Rant videos
• Comedy skits
• Mini vlogs
• Fashion and lifestyle reels

Her Instagram growth skyrocketed when she started posting short-form content in 2021, making her one of the fastest-growing creators in India.

Professional Experience Before Fame

Before becoming a full-time creator, Apoorva explored corporate roles:

• Intern at The Sparks Foundation (Singapore)
• Marketing intern at MX TakaTak
• Full-stack developer at CodeMath
• Social media intern at Swiggy Dineout
• Associate Sales Engineer Analyst at Dell Technologies

Her transition from tech to content creation highlights her versatility and risk-taking mindset.

Acting Career

Apoorva successfully expanded into acting and web entertainment:

Notable Works

• Who’s Your Gynac? (2023)
• Baat Pakki (2025)
• The Traitors India (2025)
• India’s Got Latent (2025 appearance)

She also gained recognition for her role as Akshata Mesharam in Who’s Your Gynac?

Awards and Recognition

Apoorva has received multiple awards for her digital influence:

• Exhibit Award (2023)
• What’s Next Influencer Award – Storyteller of the Year (2024)
• Entrepreneur India Award – Rising Star (2024)
• Cosmopolitan Blogger Award (2024)

She was also featured in the Top 100 Digital Stars List (2022 & 2023).

Personal Life

Apoorva keeps her personal life relatively open with her audience. She was previously in a relationship with Utsav Dahiya, which ended in early 2025.

Family

• Father: Government employee
• Mother: Anita Mukhija (teacher)
• Sibling: One younger brother

She is known for her outspoken personality and often shares personal experiences through her content.

Social Media Presence

Apoorva Mukhija is highly active across platforms:

• Instagram: @the.rebel.kid
• YouTube: The Rebel Kid
• LinkedIn: Apoorva Mukhija

Her content includes:

• Comedy reels
• Fashion content
• Travel vlogs
• Real-life storytelling

She has collaborated with major brands like:

• Nike
• Amazon
• Meta
• Maybelline

Controversies

FIR for Abusive Language (2025)

Apoorva faced legal trouble when an FIR was filed against her along with Ranveer Allahbadia and Samay Raina over alleged abusive language on India’s Got Latent.

Coachella Kalava Controversy (2026)

She faced backlash after posting a video where she cut a traditional kalava (sacred thread) while getting ready for the Coachella Valley Music and Arts Festival. The clip sparked debates about cultural sensitivity and social media expression.

Public Event Backlash

During an event at Delhi Technological University, she reacted strongly to crowd teasing, which later went viral online.

Net Worth and Earnings

There have been viral claims about her net worth reaching ₹41 crore and charging:

• ₹6 lakh per reel
• ₹2 lakh per Instagram story

However, Apoorva has publicly denied these figures, calling them exaggerated and unrealistic.

Personality and Lifestyle

Apoorva is known for:

• Bold and unfiltered opinions
• Relatable humor
• Strong Gen-Z appeal

She enjoys:

• Traveling
• Adventure sports
• Fashion styling

She is also known for her tattoos, including:

• Snake tattoo on finger
• “Chaos” on forearm
• Butterfly tattoos on ribs

Interesting Facts

• Started content creation at age 18
• Worked in tech before becoming a creator
• Loves writing and journaling
• Frequently attends fashion events and parties
• Has walked the ramp in multiple fashion shows

Final Thoughts

Apoorva Mukhija’s journey reflects the rise of India’s digital creator economy. From a tech graduate to a viral internet personality, she has built a strong brand through authenticity, humor, and consistency. Despite controversies, her influence continues to grow, making her one of the most talked-about young creators in India.

FAQs - Apoorva

1. Who is Apoorva Mukhija?

Apoorva Mukhija is an Indian digital content creator, actress, and influencer known as “The Rebel Kid.”

2. What is Apoorva Mukhija famous for?

She is famous for her comedy reels, rant videos, and lifestyle content on Instagram and YouTube.

3. What is Apoorva Mukhija’s age?

She is 24 years old as of 2025.

4. What is Apoorva Mukhija’s educational qualification?

She holds a B.Tech degree in Computer Science from Manipal University.

5. Is Apoorva Mukhija an actress?

Yes, she has appeared in web series like Who’s Your Gynac? and Baat Pakki.

6. What is Apoorva Mukhija’s net worth?

Exact figures are unknown, and she has denied viral claims of ₹41 crore net worth.

7. Who is Apoorva Mukhija’s boyfriend?

She was previously in a relationship with Utsav Dahiya.

8. What is Apoorva Mukhija’s Instagram handle?

Her Instagram handle is @the.rebel.kid.

9. Why is Apoorva Mukhija controversial?

She has faced controversies related to online content, FIR cases, and cultural debates.

10. What is Apoorva Mukhija’s profession?

She is a content creator, actress, and model.